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Tower of Talent returns for the 8th annual televised and virtual fundraiser with musical performances benefiting Children’s Healthcare of Atlanta. Sponsored by Michael Greenbaum, CEO and Owner of Tower Beer Wine & Spirits, Tower of Talent has raised more than $3 million dollars – and counting – with every dollar raised going directly to Children’s. This year, funding will benefit Family Support Services at Children’s including programs such as music therapy, child life specialists, school programs and many more. This text-to-give campaign will feature inspirational stories of current and former patients at Children’s and how Family Support Services have made a remarkable difference in their lives.

The program will be produced by Emily Greenbaum, executive producer and granddaughter of Michael Greenbaum, and Lyda Fire Productions to air multiple times on NBC’s Atlanta Affiliate, 11Alive (WXIA-TV), during the weekend after Thanksgiving. The program will also air on Giving Tuesday, celebrated on Nov. 30, 2021.

Plus, the show will air internally at all three Children’s Healthcare of Atlanta’s hospitals for patients to view. This inspiring show is filled with at-home classics and some of Atlanta’s most outstanding youth performers. For more information, sponsorship opportunities or to support Children’s mission to make kids better today and healthier tomorrow, visit or text TOT to 24587 (Pay Pal and major credit cards accepted) and donate today.

Be a part of the show by donating online, contributing to our participants’ fundraising efforts or becoming a sponsor. All proceeds benefit the Family Support Services at Children’s.

Sponsorship opportunities are available

Fundraiser for Tower of Talent