Welcome to the Marathon by Midnight Relay

On behalf of the patients and families we serve at Children’s Healthcare of Atlanta, thank you for opening your big heart in support of so many little hearts. As a not-for-profit organization, we couldn’t provide the care we do without the generous support of individuals like you in the community who give of your time and resources.

You and your team are about to embark on what could be one of the most rewarding journeys of your life. On the following pages, you will find helpful tips and tricks to jumpstart fundraising and reach your team goal of $2,620 (or more). And, we’re here to lend a helping hand along the way, so don’t hesitate to reach out if I can ever be of assistance to you.

Thank you for supporting Children’s.

Catherine Mojcik
Event Coordinator, Marathon by Midnight Relay
Children’s Healthcare of Atlanta
Catherine.Mojcik@choa.org, 404-785-4499

Steps to success

Build your webpage right away:

If you are the first person on your team to register, create a fundraising page for your team. If your team page is already created, use your team code to register and begin building your individual webpage.

The sooner your webpage is built, the earlier you can begin collecting donations.

Lead by example. Kick things off by making the first donation to show your commitment to the cause.

Personalize your webpage:

If Children’s has had an impact on your life, share your story.

Add pictures of yourself or whatever your motivation is to complete the marathon relay.

Share facts about Children’s. Adding facts to your fundraising webpage is a great way to inform your supporters about the cause. If you plan to direct your funds to a specific area, share some facts about that area of Children’s.

Develop a plan:

Start fundraising early. The earlier you start, the sooner you will reach your goal. Determine your fundraising goal (minimum goal is $2,620) and share it on your fundraising webpage. This information is helpful to include when asking for donations or updating your supporters.

Setting benchmarks is the best way to keep you on track. When you reach a benchmark, make sure to share your progress with those who are helping you fundraise.

Get started:

Share your fundraising webpage on Facebook, Twitter, Instagram or LinkedIn.

You can even start a Facebook fundraiser and link it to your Marathon by Midnight Relay fundraising page.

Forward the sample email you received in your email confirmation when you first signed up to family and friends.

Call or text message potential donors. Speaking directly to your family and friends about your endeavor or goal is a great idea.

Explain what the event is all about and ask them in person to donate. Sharing the cause and your reason for fundraising in person can be incredibly inspiring to others

Get CREATIVE when FUNDRAISING:

• Save all your loose change and ask friends to do the same.

• Promote your goal at your gym or workout studio, or share it with fellow runners.

• Ask your co-workers to rally around you and see if your company will match your efforts.

• Host a dinner party and ask friends to bring a check for Children’s in the amount it would cost them to go out to dinner.

• Organize a small fundraiser, such as a car wash, garage sale or raffle.

• Ask the owner of the restaurant you frequent to donate a portion of the proceeds.